Advertising Spots for Pennies on the Dollar
Get Premium Ad Spots at Enormously Discounted Rates
Like most business transactions it comes down to supply and demand. The truth is that oftentimes, after the sales process has run its course, ad units remain unsold and rather than just airing tune-in promos the TV and Radio networks would rather sell the remaining units and make some money. One would think that this opportunity would only be found in “cheap” inventory, but we regularly find remnant inventory in high value areas including tent pole events, specific prime shows, morning shows, late night talk shows, and even the NFL.
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The inventory goes by many names but the commonality is the inventory that remains after the standard buy/sell marketplace has moved on, or inventory that has broken loose and become available at the last minute. It is, by nature, variable in its availability – but it is by no means necessarily low quality inventory. We can and do purchase “tentpole” or premium inventory in this manner. It requires timing, patience, relationships, flexibility and client/agency communications.
Premium ads for less
We Buy Unsold / Remnant Ads at Big Discounts
Discover the range of services we offer to help you maximize your media campaigns.
Capitalize on remnant inventory in outdoor advertising spaces at reduced rates
Remnant advertising space in newspapers, magazines, journals, and other print publications
Why are the spots available?
They’re not always available but you’d be surprised. It comes down to timing. The networks/stations do their best to sell their inventory at advantageous rates, attempting to prop up the pricing for as long as possible while selling as much volume as possible. Yet at some point it is not uncommon for them to have a handful of units left over for a program that will air tomorrow. And that’s where the opportunity comes in – trading off certainty of inventory availability for pricing opportunity.
Our VP of National Broadcast is the remnant ad whisperer. Always the first to know about the latest available premium ad spots.
What's the benefit?
New audiences.
New potential customers being exposed to your offering. These are customers you could not otherwise afford to speak with. In media terms, efficient reach.
How do we do it?
We’re connected.
At GreenWorth, all TV, radio, billboard, and print ads are purchased directly by our team of experienced negotiators who have deep, ongoing relationships across the wide spectrum of video, audio, and digital OOH suppliers. We have also forged relationships with discount brokers in print media.
What’s the catch?
THERE'S NO CATCH.
Provided that you have flexibility in timing, the deals are there to be had.
Your Discounted Ads Can Be Featured in Programming Networks Like These*
WHY US
What Makes Us Different?
There are other groups that specialize in remnant, discounted, unsold advertising. There are three things that, when combined, allow us to stand apart from the crowd.
Transparency
You will know exactly what we paid and how much we made, ensuring full transparency about costs and returns, which empowers you to make strategic decisions regarding your advertising.
Power
As a division of MBMG, we can orchestrate these efforts to harmonize with fixed schedules planned and purchased in the Upfront and Scatter marketplaces.
Experience
With the combined 165 years of experience, our team has had a deep and long track record of successful media buying across TV, radio, digital OOH, and print.
